![]() ![]() The high prices are actually a clever strategy that’s keeping prices down. ![]() Sales on the rapper’s tour for 4:44-a hotly anticipated album that dropped earlier this year with its own round of unusual business moves-are up 21% over his Magna Carta Tour in 2013, mostly because the nicest seats, such as those in the front row or with VIP experiences, are ruthlessly priced.įans may gripe-but they shouldn’t. How so? The ticket prices, for one thing. Jay-Z has been playing shows on his latest tour for less than a week, and it’s already the highest-grossing tour of his solo career.
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